STAKEHOLDER CRUISE: BUILDING BRIDGES FOR
“Overall, this cruise was highly valuable for me. It exceeded my expectations in terms of learning about the expedition cruise industry and its operations. The insights gained will be instrumental in my work moving forward. I also see room for improvements, particularly in enhancing community engagement and tailoring guidelines more specifically to the unique conditions in Nunavut.” Bill Wiliams, former Executive Director of Nunavut Economic Developers Association “It was valuable to see first-hand how a community visit is carried out…The team all spoke positively about the experience in Arctic Bay. They also spoke about the need to create a similar type relationship in other Nunavut communities.” Alex Stubbing, President of Travel Nunavut “Marine tourism in the territory has continued to grow beyond pre- pandemic levels. It’s important to ensure the economic development of our communities continues to grow alongside that...It’s through collaborative efforts such as these discussions with territorial and local stakeholders, where we can move forward together to create a thriving tourism industry in Nunavut.” Trevor Wright, Intern Director, Tourism & Cultural Industries with Government of Nunavut
RESPONSIBLE ARCTIC TOURISM In September 2024, Quark Expeditions hosted an Association of Arctic Expedition Cruise Operators (AECO) Stakeholder Cruise aboard Ultramarine, bringing together Arctic community leaders with expedition cruise industry representatives for an immersive seven-day dialogue. Representatives from Travel Nunavut, Nunavut Economic Developers Association, and the Government of Nunavut joined AECO and Quark Expeditions to experience our operations firsthand while fostering mutual understanding about sustainable Arctic tourism development. The dual-purpose approach delivered measurable value. Nunavummiut stakeholders gained direct insight into expedition cruise operations, dispelling misconceptions and recognizing our commitment to environmental stewardship and cultural respect. We also learned from local leaders about priorities and opportunities for deeper collaboration. Together, we identified ways to strengthen local economic ties—sourcing provisions in Nunavummiut ports, supporting Arctic artists, and enhancing onboard programming to reflect Arctic history through Indigenous perspectives rather than solely through colonial narratives. Feedback also led to improvements in communication protocols and highlighted infrastructure opportunities beneficial to both communities and operations. Engaging diverse Arctic stakeholders ensures that local communities remain central to tourism development. Making them true partners— rather than just destinations—creates more meaningful guest experiences and supports long-term sustainable tourism that benefits everyone involved.
Sustainability Report 2024: Our Commitment to Conservation & Community | 43
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